Despite their differences, both authors agree that writing is hard work and provide a mix of inspiration and practical ...

With the explosion of content marketing, marketers are writing more and more. But quantity doesn’t mean quality. Maxine-Laurie Marshall goes through the basics of writing well ‘I have a dream’: Martin ...

I recently read our company’s employee manual -- and I was surprised at how good it is. Our manual is different than most in that it sprang up from within the company, rather than being handed down ...

I once asked my friend “Joe,” a distinguished professor of history, how he taught his graduate students to write. He reminded me that I had sat in on his mini-lecture about the three different ways to ...

Back in 2007, freelancer writers like myself were paid crap per piece of website content. Due to the youthful tastes of search engines and digital content, algorithms were much simpler to conquer. The ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing topics, from content to social. The press release has long been an invaluable resource for ...

Debora Valcan, Deborah Pino Pasternak, and Susan Ledger do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have ...